In business, it’s not about what you know but who you know. The greatest startup ideas in the world have never come to prominence in their original forms because the entrepreneurs in question had no connections. A significant part of your time will be spent speaking to people and making connections.
One business startup made itself into a $100 million entity through a personal network, which demonstrates the power of networking. If this is a process you have to begin, these are some of the main reasons why you could be missing out.
Don’t think that every business has become successful because the leader in question happened to be a genius. Some people simply happened to know the right people, and they had the knowledge necessary to guide them through business networking. This doesn’t mean they weren’t in control but it’s common to have a group of businesses working together through sharing knowledge.
The spread of ideas is a great way to learn new things and generate ideas you’d previously never considered. It’s a smart idea and it could well unveil paths that lead you to greater successes.
The Power of Opportunity
A natural part of forming friendships in business is the potential for new opportunities. The interesting thing about this part of business is that you will never know when they appear or in what way they will materialize. It may be a referral from one connection or it could be a request that comes out of nothing to look at your product or service. Be ready to seize these opportunities.
Connecting with Others
If you enter a room at a conference, your mind will be entirely focused on communicating with the people sitting or standing in front of you. But you are doing far more than this. Speak to one person and you are tapping into their business network.
You may mention that you are having problems with your logo. And so they will tell you that they know a guy who can help you with that. They will send you to their graphic designer, and then you are tapping into the designer’s network as well. It all comes from speaking and connecting with a single person.
Now scale this up to all the people you may speak to as part of one evening or a mega three-day business conference. That’s the power of networking with others.
Increasing Your Confidence
Entrepreneurs aren’t always the extroverted., charismatic individual’s stereotypes make them out to be. Many are introverts that don’t have the confidence to connect with others. By connecting with people you don’t know on a consistent basis, you are increasing your confidence and you are going to have no hesitation in taking opportunities when they come along.
The growth of your business relies entirely on speaking to people and forming those connections. If you don’t have natural charisma, you need to practice networking regularly to keep your confidence high.
Raise Your Profile
Open a business and people won’t automatically come because they have no idea who you are. There are thousands of businesses all in your niche and it’s impossible that your target audience will stumble across you. It’s not like opening a store on the main street of a small town.
You need to stay visible and make sure that people know who you are. If you are putting in appearances at events, people will begin to recognize you and they will find out who you are. This will help you to build a reputation as a business leader with knowledge.
And that will bring more opportunities to you. You won’t always be the person looking to make connections with people. They will want to connect with you.
How to Start Networking
The power of relationships in business can’t be ignored. They could well make or break your business. Very few companies can succeed based on the strength of their products and services alone. Unless you are lucky enough to go viral, the chances are you will not make the connections you need. You need to be social inside and outside your organization.
So how do you go about networking?
It all begins with putting yourself out there. Start locally and attend a networking event. Find out who else is operating in your area. They don’t have to be operating in the same line of business as you. It doesn’t matter what they are doing because they may know someone who can help you. You should also network online because digital in business is huge.
You’ll be surprised at what entrepreneurs can have in common. Now how are you going to start networking today?