Building strong ties with your client will keep them coming back for more in the future. Strong customer relationships are essential to the survival of any business. An estimated $41 billion is lost in the US every year due to poor customer experiences.
Actually building these relationships, though, is easier said than done. You have to go out of your way to build them or you are going to find yourself losing out to your competitors. One thing you can never do is take your target audience for granted.
It may seem difficult to know where to start, but this guide is going to teach you how you can gain customer trust.
Treat Others Like You Would Want to be Treated
This is likely a lesson you have heard before, but it still rings true. As a business owner, it’s easy to lose sight of how customer service should be. You have to put yourself in the shoes of the customer. Imagine how you would feel if you were treated like you are treating your clients.
Will you feel good about that or would you be searching or a competitor?
Make sure you are providing the level of respect and service you would demand from a company. This always helps to put things in perspective and get back on track.
Always Be Honest and Transparent
Outright lies are always wrong in any line of work. But that doesn’t mean that businesses aren’t willing to stretch the truth to the absolute limit in order to make a sale. This may make you some money here or there, but in the long-term it’s only going to make your reputation worse.
A poor online reputation can prevent a strong client relationship from the start.
When you are trying to sell a product or service, be completely transparent. Tell people if you can’t provide a service. Don’t attempt to wing it because clients aren’t stupid and they will realize that you are trying to play them. Clients love businesses that are completely honest with them, even if it’s not exactly what they want to hear at the time.
All Customers are People
Bigger companies tend to suffer from this the most. They don’t treat their customers like people because they have so many of them. They become statistics on a spreadsheet. They become numbers to be analyzed in order to create your next great marketing campaign.
If you have reached this point, you are always going to have problems coming up with strong relationships. You are building relationships with real people just like you. Even if you are working with a business, the person you are dealing with is still a human being. Treat them as if you were treating a friend.
Think about how you can fulfill that person’s aims and goals. Gear your sales pitches towards solving problems, rather than reeling off a standard speech. These little details can have a huge influence on where the relationship goes.
Don’t Take Things Too Serious
An aura of professionalism is essential at times. On the other hand, sometimes it can work against you. There’s nothing more cold and robotic than always maintaining this professional, guarded approach. It puts up barriers that clients will struggle to break down. You will always be holding them at arm’s length, and that’s not going to help you in the long run.
Be willing to break free of this overly professional persona from time to time. Keep things lighthearted and don’t hesitate to poke fun at yourself sometimes. Even just breaking the ice by asking how someone’s vacation was can really bring you and them closer together.
Show Your Intentions Through Body Language
There’s a reason why clients tend to see through the lies of salespeople. It shows up in their body language. Someone who is transparent and genuine in their attempts at building a relationship is relaxed in their body language. Always adopt the body language of a champion with a clear goal in mind.
If you want to build a relationship with someone, show that by smiling, making eye contact, and not folding your arms during meetings. It may seem like a cliche, but being yourself is often by far the best method for showing good intentions and ensuring that you are being genuine at all times.
It takes time to build up loyalty with your best customers. There’s a reason why the most successful companies have known their regulars for years. They have put the work in to build up that rapport. It doesn’t come easily, but if you are willing to put the effort in you can create links that endure for years to come.